“I had a boss once who said that the creative process can always be made efficient-er, it just can’t be made efficient. And what he meant was, there are always parts of what creatives do that are stupid and ridiculous and wastes of time. If you’re smart, you can figure out what those are and eliminate them so you can focus on the stuff that is really useful.” — WFH and the Randomness That Drives Creativity by martin bihl

Coca-Cola serves as a good example of how product advertising changed over a forty-year period. When first introduced in the 1880s, the product was marketed as a medicine, with claims that it cured headaches, and that it “revived and sustained.” Seeking to build repeat business and brand loyalty, in the 1920s the company emphasized it as a refreshment and a “fun food”. Consumers demanding the cola at soda fountains placed pressure on store owners to stock the product or risk losing their business. Today Coca-Cola is one of the largest and most visible companies in the world thanks to its successful advertisement campaigns.

In a lot of ways, some professionals hold their positions for a very long time because they are unwilling to share their secrets. — However, there is a new model that comes by way of teaching, the new gold rush is education, practical and inspirational education. Where various professionals are sharing secrets, knowledge, and techniques, this model is highly sought after and some are handsomely paid for it.

The popular belief is that exercise burns fat, and we even verbalize this belief. But science, or more specifically biology says otherwise. — The methods by which we dispose of fat deposits are through different ways and I am sure being active can only help, and I am also sure how our individual bodies work, such as level of health and age may determine the speed at which we lose fat. We do…

I was living a fast life toeing many lines of what I can now only ask what if I had not made it? But this is not that story…This is about music, a world where brands form and merch was king. — The dream was always living that life forever Many years ago, before a blockchain, cryptocurrencies, and NFTs…and ultimately a time before the Covid-19 pandemic. In a time of bands, dodgy basements, live shows, sex, drugs, and wondering, “How are we going to get home?” because you and your friends found your way to the show but thought it…

How we ask questions is extremely important to how we find answers. I heard it said (I can’t remember where) that a good lawyer does not know all the answers but they know where to find them. — In the 1870s a new approach to football was introduced, no not that one, I am referring to soccer. Football tactics have evolved over the years and continue to do so. Early football games were largely based on physique instead of style, many years ago passing and team harmony was…

During an 1854 lecture at the University of Lille, French microbiologist and chemist Louis Pasteur said, “In the fields of observation chance favors only the prepared mind.” — “Luck Is What Happens When Preparation Meets Opportunity” - attributed to Roman philosopher Seneca I do not know of any exceptional professional who does not have a process and has paramount preparation. A proper chef prepares everything, and only focuses on cooking/executing the dishes (I am simplifying it really…). You…

The moment you believe you build brands you have missed the point. Understanding that we define brands reframes the objectives and process of development. — The risk of business is a strong brand Yes. Sometimes, a company may need to restructure itself and internal processes to meet consumer demand and needs, but only then does the brand dictate business management and product development. That said, the brand is not there to rebuild the company, it started forming the moment the company had its…

When a consumer/user removes something from a product to make it work how they prefer it (faster, more volume, easier etc.) One of two things happened, the product is not a good design, or the consumer/user is not using it as intended. — No, no, it’s secret door number three! The consumer/user was not part of the development process, this means the product was designed based on how the company believes it should be. Notwithstanding, some things can be limited by material and present technology…if part of that thing can be removed to work differently, work as preferred, then material…