Phillip J. Clayton
There are better ways to make career — A banner for a job conference with a man bend over simulating ass kissing.
The Ass-Kisser Project

At the core of all that can go wrong in Advertising and Marketing, there are similar and often agreed-upon perspectives that the root of which lies heavily on the client management and content creation processes. It appears that by my own observation that the creative aspects of advertising have been…

Corporate women in a meeting.
Photo by Tim Gouw on Unsplash

In my opinion, doing work for big tobacco or big oil, or any other company dubbed "the bad ones"...is not a professional ethics problem, that's personal ethics or moral problem. Nonetheless, you should always be mindful of the type of clients you serve, as this impacts your professional image. In…

They believe that Trump won the 2020 election” and they dismiss gun violence. He adds: Some “TV networks and social media companies exist . . . on the basis of lying and distributing lies to the American public. Design cannot solve any of this . . . Darwin may.”’

I…

It’s never about the actual logo, it has always been about a commitment, a promise. The symbol that represents this promise is given birth through self-definition.

There was more value in the ambiguity of becoming Apple and what it would do next than there was in a company called Apple…

Luxury can mean access. i.e. the luxury of having clean access to food and clean water. However, in markets, it most commonly means extravagant, rare, and premium. Niche markets. Please explain to me, if you can, what is affordable luxury? How can this be?

First, I would like to acknowledge that the word luxury can represent different things many of which can be good and bad to each of us. In a time when so many have had their livelihoods destroyed by COVID-19 and digital disruption. Let’s not forget that this has also been a controversial subject with the poverty existing the world over. However, it must be understood that poverty is a complicated issue and not just a lack of food, food is a need created by poverty, but poverty is a result, a symptom of a lot of variables including politics. My article is only focusing on or advocating for luxury as a market and the conflict of using the phrase “affordable luxury.”

A close crop of a Rolls Royce motorcar.
Photo by I. U on Unsplash

If we are discussing markets this…

https://www.bloomberg.com/news/articles/2020-03-25/billionaires-want-people-back-to-work-workers-aren-t-so-sure?fbclid=IwAR1R9zQN5JO0UUHmCTMei7BJ7MEgAg3_e1pdWAsmFC1fPZpLzukWgkW4EPk

Billionaires want people to get back to work. Employees aren't so sure.Bloomberg

This was an article I wrote on Linkedin — March 26, 2020 — after reading the Bloomberg article above.

Neither side is actually wrong there’s just not enough participation, and it is indeed a choice of…

Photo by Nastya Dulhiier on Unsplash

My past is not the brightest of beams for anyone to use as a guide for a good path, but if you have engaged in similar activities as I have and came out better for it, then cheers to you for being here today, like I am.

In my early…

Source

Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. …

Source

Most likely the name of a person is the first piece of information we have about them. The first point of contact is what to call another person, this is what we are told to address them by and often, a name is all we have for a while. We…

Image editing by Phillip J. Clayton

“Yesh, there are quite a bit of article out there on brand, branding, and perception, and for the most part, they are great. However, this article is not to challenge any of those, I am merely aiming to align a philosophy with a practical perspective on brand perception. Perhaps also…

Phillip J. Clayton

Brand Design & Development | Advertising | Writer | Art & Design | Executive Creative Director | Packaging Judge: pac-awards.com

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