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Phillip J. Clayton

42 Followers

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Advertising and a few good articles.

I thought about what I should write next and advertising & marketing is a big topic. I have shared my views through various social media posts and tweets but I have never really written an expanded in-depth article on those views. Even this inspired article is just a small part of it all. There are many views shared by experts and influential industry folks on what is wrong and what is right with the Advertising & Marketing industry and I’ve spent a few weeks reading various articles and gathering my thoughts on these issues.

Advertising

8 min read

Advertising and a few good articles.
Advertising and a few good articles.
Advertising

8 min read


Apr 18

The problem of AI: What we thought we needed

Every good story has the right amount of tension, conflict, and dissonance. But mostly irony. Humans are prone to many things, mistakes being a prevalent one… I am not saying AI (artificial intelligence) is a mistake, but admiration for the irony cannot be helped. However, we do not seem to know what to do with it. Conversations have not begun to dig deep enough into this mysterious tool, some argue in favour of it, and others argue against it. There is a lot of minutiae, it’s a mysterious jewel excavated from some unknown mountain very few had the privilege of climbing.

AI

6 min read

The problem of AI: What we thought we needed
The problem of AI: What we thought we needed
AI

6 min read


Apr 9

Soundscape & Brands

The sound of a chip bag was not random, and neither was the sound of a bottle cap. There is a selection process that takes place that includes the search for stable, secure, and pleasant-sounding materials for packaging. — Some time ago on Club House, I was engaged in a conversation about sound engineering. This intriguing conversation had me share about the world of packaging and sound. …

Sound

4 min read

Soundscape & Brands
Soundscape & Brands
Sound

4 min read


Jan 16

Are you lucky?

“The dynamics of great creativity are often dependent on the dynamic of our reality, the impact of the challenges we face. A client once told me if it’s a problem he’s not necessarily interested, if you exchange a problem with “we have a situation” he feels better. From his perspective, a situation can be solved, but a problem isn’t necessarily solvable… — Whether or not he’s correct didn’t matter to me, because it reminded me of something Dave Trott said, changing problems into challenges you can solve. This is achieved by changing the perspective and looking at things from different viewpoints.

Luck

3 min read

Are you lucky?
Are you lucky?
Luck

3 min read


Jan 2

The beautiful things

“To do the useful thing, to say the courageous thing, to contemplate the beautiful thing: that is enough for one man’s life.” — T.S. Eliot — The above was copied from a tweet by Carolyn Barclay (@yesnoum)— I am somewhere there, with the beautiful things. As I sat outside the hotel lobby, I started thinking about a lot of things… I had left home to have a drink, but being by yourself tends to induce a…

Beauty

4 min read

The beautiful things
The beautiful things
Beauty

4 min read


Dec 31, 2022

The ephemeral nature of things

We arrived at what is intended to be a two-day break of relaxation and refreshing the soul and the mind. I was supposed to have been here alone, but I did not trust myself, I needed a support system… — I invited some close friends to come with me, but they were not able to. Another close friend was coming to visit Jamaica and asked if he could stay with me while on the island, I said absolutely — There is something interesting about pain, I was hurting, and he…

Life

6 min read

The ephemeral nature of things
The ephemeral nature of things
Life

6 min read


Dec 28, 2022

Sharks are born swimming

“AI is not for the betterment of mankind. It benefits who is in charge. In the end, it will be used to enslave us. AI will always evolve and reach consciousness. What then?” I saw someone say… I was intrigued by the great and terrible fear it radiated, who would not be? It’s so fantastic that you just want to know more. Or perhaps, it’s just me. Let’s also not forget the things that already enslave us all.

AI

11 min read

Sharks are born swimming
Sharks are born swimming
AI

11 min read


Dec 18, 2022

Buy nice underwear, and funny socks… A list of 40 things.

As I am sitting here, on top of a mountain looking out, I attempt to finish writing something smart. I started writing some days ago sitting in my favourite café — Cannonball Café — I thought about my life. At 39 years old how much do I really know? It’s said that 39 is a pivoting age, 40 is when the new experience begins. — With my 40th birthday approaching, at the time… it is here now, today I am 40 years old. I thought I would share 40 things I have learnt, but I am not sure if I have 40 things. I thought about making a list, but I had already made a…

Life

10 min read

Buy nice underwear, and funny socks… A list of 40 things.
Buy nice underwear, and funny socks… A list of 40 things.
Life

10 min read


Oct 12, 2022

It’s always darkest before dawn

Life is a journey, and that journey is dynamically contrasted between horrible hills and valleys, but ever so often you arrive at a stream, and we rest, we have a drink from that stream. Refreshed and rested, we get u and continue the journey. Every change, every response to those changes, our failures, our derailment, and our triumphs, are all part of things we did, things we do each day. — We never know what the right decisions are, we make assumptions of outcomes, we make decisions based on information we have in the present, and we strategize, and we hope the results are favourable. …

Healing

2 min read

It’s always darkest before dawn
It’s always darkest before dawn
Healing

2 min read


Sep 28, 2022

Be wary of the things you say.

When you enter any room, onto any stage, be comforted in the fact, that you are supposed to be there. Hopefully not a courtroom…at least, not as a defendant or perpetrator. — Gary V said, and I am paraphrasing here… He could spend all day, all year, speaking about all the things he sucks at. He chooses to speak about the things he’s good at. A lot of people tell themselves horrible things, think of themselves in awful ways, and ultimately become…

Words Have Power

5 min read

Be wary of the things you say.
Be wary of the things you say.
Words Have Power

5 min read

Phillip J. Clayton

Phillip J. Clayton

42 Followers

Brand Design & Development | Brand & Marketing Judge: pac-awards.com | Writer | Art & Design | Advertising | Creative Director

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