Brand Design & Development — A Theoretically Practical Process.

Every process of development that leads to a brand should be considered. Knowing the brand socially, for example, helps with understanding its personality, likes and dislikes. Every detail, no matter how small, can help with development. No one builds a brand, we define them. Join us in this article as we discuss Brand Design & Development — A Theoretical Practical Process

Phillip J. Clayton
1 min readNov 23, 2021
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In order to stand out, we must find the commonality and variables between brands within the same industry. By applying these results to the development process the tone of the brand will be defined for any other branding element and marketing strategy required, such as packaging and advertising.

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Phillip J. Clayton

Brand consultant | Strategic advisor | International brand & marketing design judge: pac-awards.com | Writer | Creative director