Design is just a word…

Photo by Wei Ding on Unsplash, editing by Phillip J. Clayton

The concept of multitasking goes against the design process in every way, unfortunately, design is just a word for many to say. Multitasking by definition is only present in the result of the design process, which means a solution to a function was identified and therefore several things are allowed to take place at once.

The only thing that does definitive multitasking is a living/organic body or a machine, designed to have several things happening at the same time in order for one action or several actions to take place.

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Phillip J. Clayton

Phillip J. Clayton

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Brand Design & Development | Brand & Marketing Judge: pac-awards.com | Writer | Art & Design | Advertising | Creative Director