Practical perspective on brand perception.
“Yes, there are quite a bit of article out there on brand, branding, and perception, and for the most part, they are great. However, this article is not to challenge any of those, I am merely aiming to align a philosophy with a practical perspective on brand perception. Perhaps also to simplify that perception. In this article, we take a look at a Practical Perspective on Brand Perception.
I believe holistically in the notion that brands are built by people for people if we strip away the business functions, and the design itself we are left with something else, a mist, essence, an intangible value. We are left with a belief system centred around an idea and devoted followers. By removing the business, I don’t mean a brand can function without business management, I am simply saying, let’s identify the core of what drives the brand itself.”
One of the guest articles I wrote for The Logo Creative. Read more here…
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