What’s best?

I no longer ask “What’s new?”, I ask “What’s best? — New is a constant reality, in many ways, it’s a singularity though it’s always happening.

Phillip J. Clayton
2 min readOct 10, 2023
Last night somewhere, as usual… I leave home at night.

What’s best goes deep, it induces imperative questions about life and work, it is the skeptic, perhaps a stoic… It requires criticism and critical thinking about all things that try to enter our space. New is innovative, it disrupts, this isn’t a matter of bad or good, it’s more about whether I need it or not.

The consequences of asking “What’s best?” can limit the conversations you’re invited to, the people who wish to work with you, being on the exclusive guest list of the party. However, not all consequences are horrible, some delightful things do come from asking “What’s best?” you’re actually asking, seeking, for better. A better life, better work, better clients, better opportunities, better friendships, and ultimately, better people.

You made a choice to detest anyone and anything that wastes your time and does not add value to your life, or work. You also want to become better for yourself, you wish to help others but do so wisely, and you no longer care about being remembered by the world, you only want to ensure that you left good in your wake.

You start thinking about the positive impact you have on others because this speaks to who you are, not who they are. “What’s new?” is a fine question, but it is also frivolous in the wrong rooms… In order to appreciate what’s new, and be in the right conversations, you must ask “What’s best?

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Phillip J. Clayton
Phillip J. Clayton

Written by Phillip J. Clayton

I like money but I love my time - Life is about trade-offs: Brand consultant | Strategic advisor | International Brand & Marketing design judge.

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